80/20 Inc's "Be an Engineer" Assembly Kit is a tool used by the sales team to provide a hands-on demo of the product with consumers. It's also a fun, educational product that was donated to schools STEM programs for kids. 

When I got my hands on this product, it was in desperate need of a brand refresh after 6 long years. Some of the instructions were difficult for the average Joe to follow. My goal for this redesign was to make it easy to understand and to visually capture the consumer's attention.